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MODULE 3: SPEAKING & WRITING

PROCESS OF COMMUNICATION
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A: Elements of the process
Sender 

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​Message 


Channel/ Medium 


Receiver 

​Feedback 
The sender is the person who starts a message aka. the communicator or source of communication. The sender might be a speaker, a writer, or someone who gestures.

A verbal, written, or recorded communication. The content of what you say to someone.

​​How information (the message) is transmitted between a speaker or writer (the sender) and an audience (the receiver).


The person who gets or accepts something that has been sent or given to them.

​ Information about reactions to a product, a person's performance of a task, or just a verbal response to what someone has said.
B: Describing the process​
Conceptualization 
Encoding 


​Selection of channel/ medium 

Decoding 

Interpretation 

Feedback 
The action or process of forming a concept or idea of something.

The process of converting information into a coded form ie. understandable.

Choosing the appropriate medium depends on the message and context.

The process of converting (a coded message) into intelligible language.

The action of explaining the meaning of something.

A verbal or non-verbal response to the interpreted message.
C: ​Mass Media, channels/ mediums and technologies
Mass Media 

      
​Channels/ mediums 

Technologies 


Facilitators 

Barriers 
Mass media includes print, radio, television, film, video, audio recording, and all social media (YouTube/ Instagram/ Twitter/ Tik Tok).
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Radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet.

Any machinery and equipment developed from the application of scientific knowledge eg. computers, cell phones, tablets, and television.

A person or thing that makes an action or process easy or easier. 

 A person or thing that makes an action or process difficult.
Contributor: Leisa Samuels-Thomas
​https://www.dictionary.com/ 


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